Theory — If Apple Practiced Architecture

The Architecture business model is an ancient model built on inquiry, whimsy, creativity and criteria. I’ve practiced architecture in six different offices, including my own, and there are certain axioms that pervade every corporate philosophy. I’ve often wondered if this old, tired profession could benefit from a fresh, hybrid business model from an unrelated industry.. read more →

14 May 2019
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Repeat Clients — Do It Again!

I remember this commercial when I first saw it. I thought it was about parent-child time together, but it was really about savoring a moment that is so good you want to do it again. That sentiment isn’t reserved for lifesavers and sunsets. It’s also relevant to architecture service because nine of my clients (and counting) enjoyed their first WishingRock project so thoroughly that they returned for a second. read more →

07 Mar 2019
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When a Mismatch is a Match — Happy Accident

If I ever reincarnated as dirty laundry, I’d want to be socks because socks definitely have the most fun on laundry day. Socks mix-it-up unlike any other laundry article. Socks disappear, wear out and when a sock’s original mate disappears or dies the sock pairs with another sock. This unlikely pair may not match exactly but together they create an interesting and functional mismatch. Yes, I’d definitely be a sock so my mismatch would still be a match. read more →

04 Dec 2018
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Words are Simple — Too Simple

Words hurt, Words are Power, Words are cheap, Words are Simple — Too simple and that’s why I add the Show-&-Tell step to The Sketch part of the design process. The Show-&-Tell solves the mystery behind personal word definitions. One of the most misused words in architecture is the word, “simple“. Every client uses it,.. read more →

10 Jul 2018
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The Dad — The Architect

Doctor, Officer, General. Those are titles that designate a particular status, position or employment. I don’t like them. It’s not these titles specifically that I don’t like. I don’t like titles, period; however, there are three titles I’ve earned in my life that I proudly wear. Husband, Dad and Architect. Over the years, my family learned those titles are not mutually exclusive. read more →

17 Jun 2018
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WWIT — Convenience Kills!

I didn’t need a crystal ball to see the end of the architecture profession. Technology and outsourcing routinely undermine “old” professions while sustaining others. What was I thinking (WWIT) when email communications killed the fax machine? I thought, “I like the convenience so I’ll gladly use email.” What was I thinking when website sales threatened traditional retail outlets? I thought, “I like the convenience so I’ll shop online.” What was I thinking when streaming technology obliterated video rental? I thought, “I like the convenience so I’ll stream media.” None of those transformations occurred suddenly. A consumer’s desire to control — On Demand as the industry calls it — slowly transplanted the antiquated technology. Likewise the consumer’s desire for convenience telegraphed the end of the architecture profession. What was I thinking as I watched architecture die? read more →

03 Apr 2018
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Renewal — Re-Ranch

renovate, remodel, restore, refresh, recondition, refurbish, renewal…re-Ranch. While the definition of most of those words are self-explanatory, the term “Re-Ranch” might make you wonder. Allow me a moment to share the Re-Ranch journey. It begins with a remodel idea that evolved to a rebuild and finally resolved as a different remodel. The Re-Ranch story starts in a small Texas town, with a man named Ray and his wife Becky. read more →

16 Jan 2018
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Eureka! — Things That Suck

Kleenex, Xerox and Coke are marketing terms that are so successful the general public uses the brand name to identify a specific product. It’s common for a consumer to request a Kleenex instead of tissue, a Xerox instead of photocopy and a Coke instead of soda. My family is guilty of the same affliction but our brand/product confusion was the Eureka instead of vacuum. Our ancient Eureka was loud, durable and sucked up everything — dirt, throw rugs, toys and small pets. Nothing sucked like the Eureka. So in our household the Eureka became a synonym for things that suck. read more →

13 Nov 2017
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