Builders — the Good, Bad & Ugly

How do builders want to be remembered? In the real estate service industry there are numerous ways to differentiate a builder from the competition. Service…product…ability, but every differentiation tactic involves the same strategy — managing expectations and every client and partner will measure a builder for how well he managed expectations. read more →

01 May 2011
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How Much Do You Charge per SF? — Loaded Question?

What’s wrong with architects? They always answer questions with questions especially the most important question “how much do you charge?” Has this ever happened to you? Your architect interview is plodding along nicely. You ask questions about his work, and he asks a few questions about your family and project. About the time you learn a little about each other and develop some comfort you spring an innocuous question “How much do you charge?” and your architect partially side-steps your direct question and asks a series of probing questions. read more →

19 Apr 2011
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Site Context — Man and Natural Influence

Getting to know a person can be easy. You sit down, share a cup of your favorite brew and ask questions. Almost effortlessly, you discover similarities. It might be something physical you notice immediately like height, eye color or hair color (whether bottled or bald). But as you converse, you learn about unique hobbies, interests or values that define the person. The inquisitive dialog is how you become acquainted with each other. That’s how I spend the first part of home design — getting to know the family. But in getting to know the site, I engage in a very different type of dialog. read more →

07 Apr 2011
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NewsFlash…documents?

Our professional documents are so comprehensive and detailed, you can practically build the home yourself! read more →

Your Home — My Novel

I just finished reading a good novel. In my after-novel bliss, I wondered what made this one so enjoyable. Like any good novel, it was an interesting, well-developed story with lively characters, drama and closure. I’m no author, but I’ve dabbled in the literary arts and learned though my experience writing articles and this blog that it takes thought, organization, talent and hard work to create a lucid, enjoyable and meaningful story. read more →

16 Mar 2011
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Architects and Technology

I’m a sucker for inquiring minds and am eager to share my thoughts with most people who are willing to listen — except solicitors. If you don’t believe me ask the unsuspecting caller who thought they called for a quick question and I corralled them for an hour discussing design, market conditions, the weather and which line is truly the slowest at Target. So despite needing to finish a set of construction docs this evening, I paused to answer an aspiring architects questions about architects and technology. read more →

15 Feb 2011
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NewsFlash…tailored?

We design your project your way — individually tailored for your unique lifestyle and location — a custom project as special as you are! read more →

NewsFlash…service?

99% of WishingRock Studio clients request comprehensive design service (The Sketch, The Details, The Docs)! read more →