That’s Experience — A Wise Investment

I bet I can guess what you did this weekend. My guess is you did something that millions of citizens worldwide also did this weekend. You purchased a product. People the world-over purchase products every day for a particular reason and a respective value. Maybe you purchased dinner and received a hearty meal. Maybe you.. read more →

Eureka! — Things That Suck

Kleenex, Xerox and Coke are marketing terms that are so successful the general public uses the brand name to identify a specific product. It’s common for a consumer to request a Kleenex instead of tissue, a Xerox instead of photocopy and a Coke instead of soda. My family is guilty of the same affliction but our brand/product confusion was the Eureka instead of vacuum. Our ancient Eureka was loud, durable and sucked up everything — dirt, throw rugs, toys and small pets. Nothing sucked like the Eureka. So in our household the Eureka became a synonym for things that suck. read more →